Dodge Releases the New Redeye Color
Dodge is giving muscle SUV enthusiasts another reason to stand out with the introduction of the all-new Redeye exterior color for the 2027 Dodge Durango. Previously exclusive to the Dodge Charger, the striking bright crimson finish is now available across the entire HEMI®-powered Durango lineup. The addition of Redeye reinforces Dodge’s commitment to offering high-performance vehicles with bold, unmistakable styling that reflects the brand’s legendary muscle car heritage.
A New Color for the Only V8-Powered SUV Lineup in Its Segment
The new Redeye paint option joins an already impressive selection of factory colors available on the 2027 Dodge Durango. Buyers can now choose from B5 Blue, Destroyer Grey, Green Machine, Night Moves, Pitch Black, Red Oxide, White Knuckle, and the eye-catching new Redeye finish. Whether you’re looking for classic muscle car styling or a modern performance-inspired appearance, Dodge offers a color to match every personality.
According to Dodge CEO Matt McAlear, color plays an important role in how owners personalize their vehicles. The addition of Redeye gives customers another factory option to create a Durango with unmistakable Dodge attitude while maintaining the aggressive styling and performance the brand is known for.
Redeye Available Across Every HEMI-Powered 2027 Dodge Durango
One of the biggest highlights of the announcement is that Redeye isn’t limited to a single trim level. The premium exterior color is available across the entire 2027 Dodge Durango lineup, including the:
- Durango GT HEMI with its 360-horsepower 5.7-liter HEMI® V8
- Durango R/T 392 featuring a 475-horsepower 6.4-liter HEMI® V8
- Durango SRT Hellcat
- Durango SRT Hellcat Jailbreak, powered by the legendary 710-horsepower supercharged 6.2-liter HEMI® V8
The 2027 Dodge Durango continues to distinguish itself as the only V8-powered SUV lineup in its segment, offering buyers a unique combination of three-row practicality and legendary Dodge muscle.
More Dodge News Coming at Roadkill Nights Powered by Dodge
The debut of Redeye is just the beginning. Dodge has confirmed that even more color announcements and product news will be revealed during Roadkill Nights Powered by Dodge, taking place August 7-8 at M1 Concourse in Pontiac, Michigan.
The annual enthusiast event has become one of the premier celebrations of American muscle, featuring new vehicle reveals, street-legal drag racing, and thousands of Dodge fans gathering near Detroit’s iconic Woodward Avenue. The 2027 Dodge Durango wearing its new Redeye finish will be on display during the event, giving enthusiasts their first opportunity to see the bold new color in person.
Order the 2027 Dodge Durango in Redeye Today
Customers don’t have to wait to add the vibrant new finish to their next muscle SUV. The Redeye exterior color is available to order now on all 2027 Dodge Durango models for a U.S. manufacturer’s suggested retail price (MSRP) of $595.
For drivers who want their SUV to make an unforgettable first impression, Redeye delivers a bold new level of factory customization while complementing the power, performance, and attitude that have made the Dodge Durango one of the most recognizable performance SUVs on the road.
Dodge Continues to Blend Performance and Personalization
The addition of Redeye demonstrates that Dodge understands performance is about more than horsepower—it’s also about making a statement. By expanding one of its most popular colors from the Charger to the HEMI-powered 2027 Dodge Durango lineup, Dodge is giving enthusiasts another way to showcase their passion for American muscle.
From its available 710-horsepower supercharged HEMI V8 to its unmistakable styling and expanding palette of bold factory colors, the 2027 Dodge Durango continues to set itself apart as the performance SUV for drivers who refuse to blend into the crowd.
