Dodge’s New Red Oxide Exterior
Dodge is giving its next-generation muscle car lineup another way to stand out. For the 2027 model year, the Dodge Charger will be available in Red Oxide, a new deep, dark-red exterior color designed to add even more attitude to Dodge’s iconic performance car. First shown during the 2026 Woodward Dream Cruise, Red Oxide expands the factory personalization choices available to Charger buyers and brings a rich, dramatic finish to the entire 2027 Dodge Charger lineup.
A Dark-Red Finish With Muscle-Car Attitude
Red Oxide is more than another addition to the Dodge Charger color palette. Its deep red appearance is designed to look different depending on the lighting, giving the Charger a finish that can shift from understated and sophisticated to aggressive and attention-grabbing. For Dodge enthusiasts looking for a distinctive alternative to traditional black, white or brighter performance colors, Red Oxide offers a darker take on the classic muscle-car aesthetic.
The new color also fits naturally with the Charger’s performance-focused design. Whether applied to a 2027 Dodge Charger Scat Pack or another Charger configuration, Red Oxide gives the car an unmistakable visual presence while reinforcing Dodge’s emphasis on personalization straight from the factory.
Red Oxide Follows Purple Haze
Red Oxide arrives shortly after Dodge introduced Purple Haze, continuing the brand’s push toward more expressive factory colors. The expanding 2027 Dodge Charger exterior color lineup also includes Bludicrous, Green Machine, Redeye, Sub-Zero, White Knuckle and Diamond Black, giving buyers a wide range of options for creating a Charger that reflects their individual style.
Dodge has increasingly emphasized personalization through exterior colors, graphics and stripe packages. At the Woodward Dream Cruise, the brand showcased Red Oxide alongside other customized and high-performance vehicles, including the 600-horsepower Dodge Charger Super Bee and the Durango R/T 392 Smokescreen concept. The display highlighted Dodge’s broader effort to make factory customization an important part of the modern muscle-car experience.
Available Across the 2027 Dodge Charger Lineup
One of the biggest advantages of Red Oxide is its availability across the entire 2027 Dodge Charger lineup. That means Charger shoppers interested in the new dark-red finish won’t be limited to a single trim or special edition. The color gives customers another opportunity to personalize their Dodge Charger while keeping the factory-backed appearance of the vehicle.
For buyers considering a Dodge Charger Scat Pack, Red Oxide could be an especially compelling combination of performance and visual presence. Dodge’s decision to offer the color throughout the lineup also makes it easier for customers to choose the Charger configuration that best fits their needs without giving up one of the brand’s newest exterior-color options.
How Much Does Dodge Red Oxide Cost?
Red Oxide will be available for order starting in September 2026 across the 2027 Dodge Charger lineup. The new exterior color carries a U.S. manufacturer’s suggested retail price of $695.
That puts Red Oxide in the realm of an optional factory appearance upgrade rather than a limited-production color reserved for a special Charger edition. For Dodge buyers who place a premium on standing out from the crowd, the additional cost provides another way to make a new Charger feel more personalized from the moment it leaves the factory.
More Ways to Personalize a Dodge Charger
Dodge’s latest color introduction is part of a larger personalization strategy that gives Charger owners more opportunities to create a distinctive muscle car. In addition to bold exterior colors such as Red Oxide and Purple Haze, available graphics and stripe packages can further change the appearance of the Charger.
That approach is particularly fitting for the Dodge Charger, a vehicle with a long history of making a visual statement as much as a performance statement. Red Oxide continues that tradition with a modern dark-red finish that gives the 2027 Charger another unmistakable identity.
Red Oxide Adds Even More Character to the Charger
With Red Oxide, Dodge is expanding the visual possibilities for its next-generation muscle car without compromising the Charger’s unmistakable attitude. The new color combines a dark, sophisticated red tone with the aggressive character expected from a Dodge performance vehicle, making it a compelling choice for buyers who want something different from the usual muscle-car colors.
As orders open in September, Red Oxide will give 2027 Dodge Charger shoppers another factory personalization option—and another reason to take a closer look at Dodge’s latest interpretation of American muscle.
