Dodge and Under Armour Collab for High-Octane Collection
Two iconic brands known for pushing limits have joined forces in a collaboration that celebrates speed, power and performance. Dodge and Under Armour have unveiled a new collection that blends the aggressive spirit of American muscle cars with cutting-edge athletic innovation, creating a lineup designed for athletes, enthusiasts and anyone who embraces a high-performance mindset.
Inspired by the legendary Dodge Charger SRT Hellcat and Dodge Challenger SRT Demon, the collection spans apparel, footwear and accessories that channel the energy and attitude of some of Dodge’s most celebrated vehicles. The partnership represents a fusion of classic Americana and modern performance technology, bringing together two brands that have built their reputations on excellence and intensity.
A Shared Commitment to Performance
According to Dodge CEO Matt McAlear, the collaboration reflects the shared DNA between the two brands.
“Dodge builds vehicles for people who live to push the limits, and Under Armour outfits athletes who do the same,” McAlear said. “Inspired by the passion surrounding two of Dodge’s most iconic nameplates, the Charger and Challenger, this new Under Armour collection captures the intensity, attitude and drive that power everything we do.”
The collection is designed to resonate with individuals who thrive on competition and challenge, whether on the field, in the gym or on the road.
Athletic Style Through a Dodge Lens
The collection reimagines Under Armour’s signature performance and sportswear products with distinctive Dodge-inspired design elements. Featured products include HB-Lo sneakers, HeatGear baselayer apparel, graphic tees and cargo shorts, offering a mix of performance-focused and everyday lifestyle pieces for both men and women.
Football athletes will also find exclusive gear created specifically for the collaboration, including the UA Blur Pro x Dodge Cleat and the UA Blur x Dodge Glove. These pieces bring the bold styling of Dodge muscle cars directly onto the field.
The collection’s visual identity draws heavily from the aesthetics of Dodge SRT vehicles. Burnout-inspired textures evoke the heat and energy of a hard launch, while sharp seam detailing and aggressive color blocking mirror the unmistakable body lines of Dodge performance cars. Rich oxblood red tones and carbon black finishes further reinforce the collection’s connection to modern American muscle.
Launch Campaign Features Rising Football Talent
To introduce the collaboration, Dodge and Under Armour launched a visual campaign featuring Notre Dame defensive back Adon Shuler and USA Football defensive back Laneah Bryan. Both athletes embody the speed, strength and competitive drive that serve as the foundation for the partnership.
The campaign highlights how the collection merges athletic functionality with bold styling, encouraging athletes and fans alike to embrace confidence and intensity in every aspect of their lives.
Built on Athlete-Driven Innovation
For Under Armour, the collaboration was a natural fit. Yuron White, Senior Vice President and General Manager of Collaborations at Under Armour, emphasized the strong connection between athletics and automotive performance.
“Athletes innately understand that sport, speed, power and performance go hand in hand,” White said. “What we’ve come up with is a natural expression of what makes both brands so iconic and such a perfect pairing. It truly is a collection grounded in athlete-driven insights and sport-born innovation.”
By combining insights from athletes with Dodge’s legacy of high-performance engineering, the collection delivers products that are as functional as they are visually striking.
Bringing the Collaboration to Life
The partnership will extend beyond apparel through a series of activations taking place throughout the summer. The first major appearance will be at UA NEXT’s SEVENS tournament at IMG Academy in Bradenton, Florida, from July 10–12. The event will bring together the nation’s top 100 high school football underclassmen for elite 7-on-7 competition, providing the perfect stage to showcase the collaboration’s performance-first philosophy.
A Bold New Chapter for Two Iconic Brands
The Dodge x Under Armour collection represents more than a product launch—it’s a celebration of ambition, speed and relentless determination. By combining the heritage of American muscle with modern athletic innovation, the collaboration creates a unique identity that speaks to competitors, enthusiasts and performance-driven individuals alike.
For those who live life in the fast lane, this partnership proves that whether you’re behind the wheel or crossing the goal line, greatness demands power, passion and the courage to push beyond the limits.
