2024 Jeep Wrangler: Tuscadero Paint Option Returns

Jeep is known for pushing boundaries with its Wrangler lineup, and the 2024 model year is no exception. If you thought the 2024 Jeep Wrangler couldn't get any more attention-grabbing, think again. Stellantis is bringing back the vibrant Tuscadero paint option after a two-year hiatus, giving Wrangler enthusiasts a chance to stand out from the crowd.


Originally introduced in 2021, the Tuscadero color, described by Jeep as "chromatic magenta," quickly became a hit among Wrangler fans. In fact, Jeep reported that around 30,000 Wrangler owners opted for this bold color in the 2021 model year alone. Despite its pinkish appearance in photos, Jeep insists that Tuscadero is technically not pink, adding to its mystique.


For those eager to add a splash of color to their Wrangler, the Tuscadero paint job is available for an additional $895 on select 2024 Wrangler models, including the Sport, Sport S, Willys, Rubicon, Rubicon X, and the outgoing Rubicon 392. This price increase reflects the growing popularity and exclusivity of this unique color option.


The Tuscadero color will initially be offered with the black hardtop, body-color hardtop, or the black soft-top JL body. However, Jeep plans to introduce the Sky One-Touch powertop option in matching Tuscadero late in the second quarter of 2024, providing even more customization options for Wrangler buyers.


If the Tuscadero hue is a bit too bold for your taste, fear not. The 2024 Wrangler is available in a range of other eye-catching colors, including Firecracker Red, Earl, Granite Crystal, Silver Zynith, Hydro Blue, Bright White, and Anvil—a new color for 2024 that combines blue and gray tones. Additionally, limited-edition colors like Gobi, Gecko, Chief, and Nacho offer Wrangler buyers even more choices to suit their individual style.


Whether you opt for the attention-grabbing Tuscadero or prefer a more subdued color, the 2024 Jeep Wrangler continues to offer the iconic style and off-road capability that Jeep enthusiasts love.

April 9, 2024
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